Photo Source: freshegg.com
Sport is the world’s most common language. The World Cup,as one of the biggest sports events, it is supposed to be a platform of building bridges across boundaries and ethnic. However, due to its enormous profit making potential, every one just tries to to make big bucks from the global frenzy and distorts the real spirit of sports, I think.
In some cities and countries, the broadcasting right is snatched by paid TV and high prices are set which avoid some lower income groups and poor people to enjoy all the 64 matches. Although the first and the last few matches are broadcasted for free everywhere, watching the process of how the teams going to the final is definitely the heart of World Cup, but such right is being deprived from some poorer people. Sports is no longer being a bridge across different people, but a potential tool to deepen the problem of social injustic as some poorer social groups are being excluded in this universal event when money is involved. What is underlying the “sports spirit” nowaday is more likely refer to the partnership between football, the economy and television which need to find a way to benefit all sides. Sports now is a bit over commericalised and capitalised. So sad to reckon this reality.
2 comments:
Very true - there´s been too much money ( already for a long time)the wages are cosmicalphantasy also for many players..., like in USicehockey and more sports. By the way; It was typical Italians to "fix" the match in late overtime..., the Australians lost the match lotterylike
The Australians is absolutely gutted and heartbroke. They have the cruelest way to be bowed out.
Anyway, Italy play the defensive football prefectly and the Aussie soccceroos just paid for the inability to break through with their numerical adventage for more than 40 mins.
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