Days before the big kick-off, there also have been complaints from the German organisers that the marketing of this tournament has reached unacceptable levels.The amount of money paid by the World Cup sponsors rise sharply in past few years: US brewing giant Anheuser-Busch paid 40 million dollars (31 million euros) to be one of the 2006 World Cup’s 15 official sponsors, sparking outrage in Germany where all but one local beer will be banned from the stadiums in favor of Budweiser. Polls in Germany also showed that the public is growing sick of World Cup-related advertising and product tie-ins. Just wonder whether there have limits of money-making.
The side effect of money that ruins the sports not only can be found in the World Cup as it is also the core cause of the Italian match-fixing scandal. The Football Federation's prosecutor charged Juventus, AC Milan, Fiorentina and Lazio, as well as 26 individuals for sporting fraud and violating fairness and probity. Juventus almost certainly face relegation as a result of the scandal, while AC Milan may receive lighter punishment.
I am quite depressed by the news as once I was a very big fan of the Italian Serie A., especially during the age of Roberto Biaggio and the time when Del Piero started his career in Juventus. What is happening now is too bad...anyway, hopefully the scandal can give some sorts of lesson to the sports world.
More information: FIFA deny World Cup spoiled by money-making
1 comment:
It´s me again, new fast-food comment...,according to your new years plan, the change is coming somehow,sooner or later... keep on writing, you are a good writer. Money/football; one of the biggest debates here before world cup began, was about trafficing. Voices on higher political level even wanted Sweden to "skip" (I don´t know the word for the moment) the world cup, and get up the problem in the surface, in front of the worlds eyes. So - the discussion of money goes on many levels.
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