Greenwash

Image Source: Portland indymedia , Green Left

Last week was an extraordinary busy week for me because I had to attend a short course of Environmental Auditing (EA).

Environmental Auditing, by academic definition, is a systematic, independent and documented assessment process to evaluate the environmental performance of an organisation, a facility, a process, a service or a product against a set of pre-agreed criteria. . Performing an EA is suppose to improve environmental performance, identify risks, improve staff and public relations, ensure compliance and contribute to a defence of due diligence. However, the current EA practice seems to me that is being a tool to greenwash a company or a product. (Greenwash, by my word, is an action of giving people a false sense of eco-satisfaction and giving a positive public image to putatively environmentally unsound practices.)

The main reason for an organisation to conduct EA nowadays is to accredit with the ISO 14000 series standard to benchmark their Environmental Management Systems or “environmentally friendly” practices or products. Yet, there has some major flaw of the ISO requirement as it does not assess the real environmental performance and outcome of a company but to assess whether the company has “continual improvement” in their environmental related aspects. So, it is very possible for a company or a product accredited with ISO certification but the company is doing something harming the environment seriously. I heard a story about an environmental audit of a printing company in Australia. They did the audit in order to accredit with the ISO standards. They got the ISO certificate just by improving their printing material treatment and paper usage from “sub-standard” to “below standard. However, once the got the ISO certificate, their customers may just think that their printing activities are in “environmentally friendly” manner!! I dare to say that heaps of multinational corporations or oil companies are doing such “greenwashing” stuff. McDonald’s is a good example and their environmental management system is accredited with ISO 14001.

By the way, EA and ISO are still useful tools to get the company at least to start some improvement and awareness on their environmental performance.