Thursday, December 22, 2005

Turning “rubbish” into gold: a demonstration in the World Cup 2006

Caption: No one expected that the little orange name tag can turn to gold.
Photo source:
FIFA World Cup official website

In the environmental context, there is a golden rule that never regards rubbish is valueless at the beginning as nearly all of them are reusable or have secondary values, though most of the time it is a big headache to discover and recover with their value with reasonable cost(both in term of money, energy and other resources concern).
Surprisingly, this golden rule also applied to the German World Cup draw two weeks ago. Just read a piece of news about a German decorator put the orange name tags, which were used in the World Cup draw, he discovered them from the garbage for sale on eBay. The Germany's tag has already bided for 1,000 euros and the prices of different tag continue to go up until the auction finishes on the Christmas Day. Just curious about which country will win the highest bid.
By the way, the German decorator is threatened by a legal action from FIFA as they believed the auction is “a violation of FIFA's name rights”. (They demonstrate what authority is!) So it is very possible for the man to spend what he can get form the selling for the lawyer's bills. In this case, it is hard to say the German is lucky or not. Another dilemma of turning rubbish to gold!!

Related news:
FIFA threatens legal action over World Cup rubbish sale

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